Still need some inspiration? If you’re promoting your blog to a certain audience, you can exclude people who already regularly read your blog. While the concept of the videos is clever, that’s not why we like these ads. It’s easy to navigate and optimized for a seamless mobile experience. for how to use video to grow your business. And th… These inspiring Facebook video ads by Salomon combine stunning visuals with an inspiring message to hook the audience. This is actually a good thing for the advertiser because those people likely wouldn’t be interested in this murder mystery game anyhow. It’s a win-win situation! Humans are hard-wired to understand stories, so when the target audience watching this video sees the beginning of a story, they have to stick around to see how it unfolds because of their curiosity. In fact, 90% of customers say they trust UGC over traditional advertising. You use one of these or upload a custom thumbnail with text or an interesting still from your video. You can also create a custom audience based on video views. Social Media Video Marketing – The Ultimate Guide. Because Facebook’s algorithm automatically prioritizes native videos, so they’re more likely to be seen by default. This is a great example of the classic product demo video ad. They easily blend into a user’s feed and seem organic, letting you reach your target audience in an authentic way. The brand awareness objective also optimizes for ad recall lift. You can use it to target your videos to users who watched the previous ones to create a comprehensive user experience! Conversion objectives encourage people interested in your business to purchase and use your products or services. For best results, stick to the following specs for video ads: Facebook feed videos. Questions like: And that’s where we think we can help. When it comes to Facebook video ads, however, many people are still left with more questions than answers. Oh, and did we mention? There are a lot of things to like about this example, but the primary reason it worked so well is. But in order to continue watching the video, they must first watch your in-stream ad entirely. What are the best Facebook video ads examples? see how the product works, or hear the rest of the review, or know the price. Learn the 2D animation process of creating an explainer video in 7 simple steps right from the concept and script upto the music and final delivery. This means more video views and attention for your content! While the concept of the videos is clever, that’s not why we like these ads. Facebook Marketplace is a hub to buy and sell items with other users in your community. Master Facebook Ads with Help from Sprout Social. Retargeting isn’t just for website traffic anymore! Oh, and Chatbooks’ use of subtitles throughout the video make it more accessible so viewers can enjoy it sound-off as well! Thanks to autoplay, when a user is scrolling through their feed or stories, videos don’t automatically play with sound. Get our featured contents delivered to your inbox for free, This is a detailed guide on explainer videos and its applications. These formats enable you to showcase your products to potential customers in a visual and interactive manner. This lets you deliver your content exclusively to audiences who might be interested in it. The more you directly engage with your followers, the better the user’s experience will be. Video ads have the potential to generate a lot of sales and the highest CTR of all digital ad formats. The KPIs you pick are directly related to the marketing objectives of your campaign. Each with its own call to action link! Rather than focusing on its product in an already saturated smartphone market, Peel uses video ads to showcase the people behind its brand. When I saw this ad I originally thought it was an article and clicked on it. If your objective was to raise brand awareness, you might want to select a KPI like video views. That’s why running successful Facebook ads is vital to the success of any business.. Facebook ads campaigns are generally the cheapest and most easily trackable online advertising platforms that marketers like you can utilize. Lume Deodorant. They also have a higher CTR for advertisers. Here we’ve compiled a list of some the best Facebook video ads out there. The video helps users associate the brand with adventure and thrilling experiences, rather than over-selling a particular product. This is also great for Facebook video ad campaigns with a series of related videos or storylines. They’re exclusively shown to users browsing Marketplace and those who are looking to buy a product or service. It’s a part of the brand’s campaign titled “Beard Motivation” aimed at encouraging men to give up shaving. Remember, only a video created as a Facebook ad can include the link to a call to action. This hilarious, engaging and relatable Facebook video ad by Chatbooks got a … You can use them to show off a range of content, like highlight different products or specific details about one product. Apart from capturing viewers’ attention, native videos also get 8x more comments than videos posted through Youtube or Vimeo. When she isn’t working on a blog post, you’ll find her eating brunch, travelling or scrolling through cute dog videos on Instagram. ads and running your own successful Facebook campaign? In this post, we’re going to break down some of the best Facebook video ads examples. Make sure your videos match your objectives, 14. Let’s take a look at all the Facebook video ad formats and video ad specs you need to know! Stories ads are short and snackable. What are you hoping to achieve with your ads. The latest research, tips, and best practices for optimizing your Facebook video ads to increase views and engagement in 2019. These are individuals who have already shown interest in your content and have interacted with your brand. They also allow for behavioural targeting based on purchasing habits, occupations and events, for example. Best Facebook Ad Examples 1. They’re one of the main factors that decides whether or not a user watches your video and engages with it. How does this differ from ad engagement with photos? This means your brand’s regular Facebook content is probably reaching only a small portion of your entire following. Facebook is the largest social media platform in the world, with over 2.38 billion monthly users. Do you need to hire somebody, or can you make video ads yourself? . Remember… more often than not, the best ads are the ones that look the least like an ad. Why it’s different than the known solutions, LastPass, a popular computer password manager, made a. about people forgetting where they put things—their keys, their car—to illustrate how common it is to forget things. What better way to promote its video creation tool than by showing it at work? Also, note that the video starts off right away with a joke—a tactic used to hook viewers early on. Use your ads to show off your brand’s personality and relate to your customers. ‘Collection’ is a Facebook ad format that enables users to discover, browse and shop products from their mobile device. It connects with the brand’s target audience by starting a conversation about gender bias in emojis. Are you repurposing user generated content for your Facebook video advertisements? Increase viewership by going all natural, 12. The experience starts off with a regular cover video and 4 products displayed below it. Suggested videos automatically play after a viewer completes the video they clicked on. This emotional and effective video by Grammarly features the touching story of a user to showcase its product. Check out this Facebook video ad campaign by ‘Always’. Purple Pillow took a bit more of a risk than the others on this list by going with a longer video. LastPass, a popular computer password manager, made a series of slice-of-life video ads about people forgetting where they put things—their keys, their car—to illustrate how common it is to forget things. In-feed video ads are best suited for longer videos like explainers, product demos or influencer videos for example. Start a conversation with us today . Facebook ads created with images do not let you create audiences out of people who have ‘watched’ the image the way it does with videos, so your audience-building toolset is more limited when using only photos. This means valuable customers will be more likely to scroll past your ad and ignore it. The best part? Now that we’ve equipped you with all the actionable tips you need, it’s time to make your own Facebook video ads. To make it a no-brainer for you, I’ve laid out a simple 5-step process for crushing it with Facebook video ads. They should blend in seamlessly with the posts your customers see from their friends and other accounts they follow. Over time, you’ll figure out which strategies work best for you and your audience. Here are a few Facebook ad examples we think you can use! According to Eventbrite, 78% of them say they would rather shop experiences than ‘things’. If made well, they can even seem like regular video content rather than promotional ads. We help our users create loads of visual content and unlimited videos to promote anything they want effectively. If you ignore these comments, you risk harming your reputation. You imagine your state of mind—happy, excited, adventurous—as you explore the vacation destination being advertised. This means videos that rely on sound to catch the viewer’s attention or convey their message usually get ignored. Subscribe to our blog here. This shows a great way to open a story loop. The News Feed includes updates and posts from friends, Pages, Groups and advertisers. At this stage, you need to be asking yourself: It’s important to choose appropriate objectives because they affect how your video is optimized and their cost. 5 examples of high quality Facebook video ads 1. If your video starts with a CTA, you risk losing viewers because your content seems overly self-promotional. It’s perfect for generating conversions and encouraging users to purchase your products and services. At just one minute long, it’s a great length for Facebook, holds the viewer’s attention, and attempts humor from a creative angle. Instead, make the best use of visual elements and storytelling to draw in viewers and keep them engaged. The singers are top-notch, the... 3. If you’re concerned about your associating your brand with sensitive topics, you can also exclude your ads from specific content. The video is short and does a great job of showing off the fun-loving and quirky personality of the brand. Facebook actually records how long somebody watches your video and provides that information to you. How Much Does it Cost to Advertise on Facebook. What types of content generate the most engagement? This lets you target content to viewers who have watched a certain duration of your videos in the past. With no time wasted, the audience is greeted with an establishing shot of the product on a white seamless background. If your brand offers services, carousel ads can be used to highlight the various services you offer and their features. Samsung was able to poke fun at the dedicated following Apple has amassed, by highlighting what they consider an unwarranted cult mentality. Instead of sending users to a landing page to fill out a lead form, lead ads let customers access offers directly through Facebook. Videos tend to perform well for a few reasons: They auto-play in the news feed. Habitually inspired. We have stats, and we also have use cases specifically for the way people interact with brands on Facebook. No matter if you used the same camera or just took a still image from your video footage, images are not the same as video when it comes to advertising effectiveness. Content consumer by night. They play mid-roll in publisher or Facebook original content within Facebook Feed, Facebook Watch and Audience Network. The best Facebook video ad examples for 2020 | Promo.com Blog With these Facebook video ads examples and a few best practices, you’re ready to go out and grow your business. This helps viewers relate to the brand better and sparks their curiosity. Facebook lead ads eliminate the pain points associated with customers filling out forms with their information. By leaving branding for later, you risk losing customers who don’t stick around till the end. Or you can monitor ad recall lift, which measures how many people remember your ad after two days of seeing it. It’s a bit of a teaser — you can see the clothes in the ad photograph — but to get full details on the collection, you have to visit the J. Entice your audience with video in your email marketing campaigns. Facebook Video Ads Examples That Sell with Emotion. This instantly sparks the viewer’s curiosity, and the question “Can flavour help you find love” keeps them hooked. The best time to do that? Smart! Millennials make up a lot of social media users. Facebook is also a popular place for consumers to learn more about new brands. By increasing your coverage area, you have more opportunity to zoom into your product or have your captions appear a bit larger. There you go! It’s probably why they even have a 4x higher click rate than ads without UGC! Remember, an investment in your marketing now can bring loyal customers for the entire year to come. The First 10 Seconds. A/B testing allows you to test different versions of your ads to find out which works best. All of a sudden, you must see how the product works, or hear the rest of the review, or know the price. Strategy #15: Incorporate social proof into Facebook ad design. Remember, when you pay to promote a video as an ad, you’re showing up in the feeds of viewers that aren’t necessarily looking for your content (and they may not even know who you are! CTAs are great because they directly invite viewers to engage with your brand by taking a specific action. This is why Facebook video ads can be so powerful for grabbing your audience’s attention and getting them to take the action you’re looking for. The video is effective and delivers a powerful message with supporting stats. With this format, users can horizontally scroll through up to 10 videos in one ‘carousel’ ad. True horror fans, however, are a passionate group. Square video is the new little black dress. Similarly, if your goal is to increase conversions and sales, we recommend collection and instant experience or carousel ads. Facebook Video ads placed here have the advantage of targeting people with purchase intent. How Successful Facebook Ads Help Businesses Grow. As soon as they see a trailer for a horror movie, they’ll likely watch until the end. These will be useful to measure and analyze the success of your video marketing campaigns. This is a full-screen interactive product catalog that lets users browse products and place orders. One study suggests that consumers are 23% more likely to remember a brand name shown within the first 3 seconds of the video. Try using videos and images submitted by users through social media to create more organic and credible advertisements. You start visualizing ways in which the advertised product or service will solve your problems. You … Continue reading 11 Examples of Brilliant Facebook Video Ads → So keep that in mind when designing your thumbnail! Promo.com has all the tools marketers need to make professional-quality videos and tons of. This one should be a no brainer, but we can’t possibly stress it enough. Strategy #16: Incorporate video ads where possible. Marketplace is used for items that are bought and sold locally, so marketers should ideally keep a local focus in mind. Take this video by GoPro, for example. Sure, Facebook video ads can take a big chunk of work, but they’re also enormously worthwhile when executed correctly. This is an estimate of how many people recall seeing your ad within two days. Since Marketplace is dominated by images, dynamic video advertisements are guaranteed to stand out and grab users’ attention. Bang in the middle of your video. SofaLush. Unboxing videos have been a trend on social media for a long time, with top unboxing videos getting millions of ... Fender and Zoom: Empathy. Your title should be concise, informative, catchy or funny — whatever works best for your brand and message. 1. They last for up to 15 seconds or until the viewer dismisses them. Just make sure they’re eye-catching and reflect your brand’s personality and aesthetic. This made our list of Facebook ad examples because it focuses on the impulse buy. It shows how the “raw egg test” can prove how a mattress should cradle your body’s pressure points. You must capitalize on the momentum you’ve built with your video with a CTA. Facebook offers users the option to opt out of autoplay, and a lot of people take advantage of it. If you’re still unsure of where to start with your Facebook video ad or need guidance from a video expert, we’ve got you covered. We’ve got you covered. Write Copy That Drives Results on Facebook. You might be wondering—How does this differ from ad engagement with photos? Oatly. If your video ad’s CTA leads to a landing page, you need to ensure that it is optimized for mobile. The formal sizes and specifications for Facebook Feed Video ads are: Recommended to upload the highest-resolution source video available without letter or pillar boxing (no black bars). Pick two or three to test and incorporate more as you get comfortable. The ideal length for a video on Facebook is as short as possible while still getting your message across. It was recently found that the average human being today has an attention span of 8 seconds. This makes sense, of course, due to the nature of the medium, but think of the benefits of capturing somebody’s attention for a longer span of time. Facebook video ads are very similar to normal ads. Keep things natural and remember to be yourself! It’s also really funny. The first three seconds of the video show a woman feeding something to a blindfolded man. Establish the value of your product. Despite all this, Facebook video ads are incredibly underused. This comes under the topic of simple. Since they offer more creative time, they’re great for showcasing your product or service’s benefits and applications. It’s usually more effective than ‘reach’ because it measures whether or not users actually remember your brand. The advertiser built brand equity by producing a cool ‘trailer-style’ video ad and reaped the benefits in the form of a 4.9x increase in subscriptions. Also, since users opt to watch the video in the first place, they’re more likely to want to complete it. That’s because when an ad is good, you forget that it’s an ad and become interested in the content instead, which is the whole point of advertising in the first place! You imagine your state of mind—happy, excited, adventurous—as you explore the vacation destination being advertised. This means it offers brands unparalleled opportunities for reaching and interacting with HUGE audiences. There’s one thing you should always keep in mind when making social network video ads. These ads fit the same format as regular stories and keep the user’s experience seamless and uninterrupted. HelloFresh uses text and visual demonstrations to indicate quantities and steps, so it can be understood without sound! Even those who would never in their wildest dreams consider leaving Apple for Samsung, can appreciate the bold statement this video ad is making. In this article, we discussed the best ways to include video in email. You only need to see the success that platforms like Vine have and how animated GIFs have been gaining more popularity. Promo.com has all the tools marketers need to make professional-quality videos and tons of free resources for how to use video to grow your business. Essentially, with a Facebook Video Ad, you’re able to showcase a video, using all of the targeting options that Facebook is famous for. This way you can reach users who are already interested in your brand. Good video ads fly under the radar. AdEspresso already did that when it listed us first in its post, Top Facebook Ad Campaigns To Boost Your Results in 2019, Well, there’s more–much more–where that came from. Which call to action has the highest conversion rate? And the best part is that targeting your Facebook video ads is a piece of cake with Facebook’s ads manager! You’ve toiled day and night, perfecting every frame of your company’s explainer video until you have a visually…. Here are a couple tips to keep in mind to make the mobile landing pages that convert: Take a look at this great example by Squarespace. than a static image. It’s a great option to analyse your social media video ads and optimize your future campaigns. Traditionally, finding potential customers for your brand was a challenge, as you could only use traditional media like radio and television and hope the net was wide enough to bring in customers. There are a lot of things to like about this example, but the primary reason it worked so well is the story. In-stream video ads match the intention of the most engaged viewers, and can complement your overall video ad buying strategy. Upload your Facebook video ads natively!!! The video is real, authentic, captivating and doesn’t over-sell the product. When you upload a video ad to Facebook, you’ll automatically be given 10 thumbnails to choose from. Custom audiences are great for identifying and targeting “warm leads”. There’s bound to be something out there for everyone! It’s no secret that user generated content (UGC) is a golden key for marketers. The video quickly gained popularity because it uses themes like family, motherhood and memories to relate to its audience. Just remember to finetune and review them before you publish! Social media is nothing without being social, and this applies to brands too! Just like with any other ad placement, Facebook enables ad targeting for in-stream video ads to reach the right audience. They’re perfect examples of engaging social media content to inspire your next campaign. Don’t hesitate! Their desktop landing page is simple, minimalistic and effective with a clear CTA. That’s it! Effectively, Facebook Feed Video Ads are the same as Facebook Feed Image Ads, but they use a video in place of a still image. You can catch attention much more easily than with still images. Also, rather than an aggressive product-related CTA, Salomon invites users to “join them” and become a part of the sports community. You can do this by using a surprising visual (see child in running outfit above), a relatable scene, or a caption that speaks to your audience. Why? Looking to kickstart your Facebook video ads campaign? Look, we didn’t write this post just to pat ourselves on the back. Optimize CTA placement for maximum engagement, 9. 96% of Facebook users browse the app through their smartphones, so mobile friendly landing pages are key to securing conversions. generates 1,200% more shares than other social content, Branded video boosts purchase intent by up to, Businesses that use video marketing record, Ad units optimized for video distribution, Audience building through video engagement, Secondly, as people are watching videos in their Newsfeeds, Facebook is allowing brands to. The video is under two minutes and captures the audience’s attention with storytelling almost immediately. For your video advertisements to see maximum positive engagement, it’s really important to interact with your customers. The visual tests and comparisons are great because they act as testimonials to the product’s quality! This is especially important because a lot of users disable the autoplay feature on Facebook. In comparison, CTAs at the start have a rate of 3.15% and end have 10.98%. There are two ways to do this. Get started for free! Nivedita is a creative content writer at Studiotale. Facebook Video Specs. Facebook makes subtitling super easy with its option to automatically generate captions for your videos. All with catchy classical background music. Use captions to increase view times by 12%, 3. With Promo.com, creating videos is easy, affordable and simple—We provide everything, from the footage (over 15 million video clips) to messaging, pre-edited music and a simple-to-use video editor. They’re cost effective and help you create ads that seem more like regular, engaging content. Also, Knorr mentions its brand name early on, so viewers can easily identify it. 1. The video in the ad clearly demonstrates how the product works. This increases the ‘ad inventory’, so to speak, available to advertisers willing to produce shorter video ads, which in turn, reduces their CPM. And we can totally see why! People watch videos that catch their attention without extra work, and it takes a lot them to actually press ‘unmute’ on video ads. Note that the only time the audience realizes this is an ad for a game (and not a trailer for a movie) is at the very end, right where the CTA sits. In order to do this, they should feature content that is captivating and attention-grabbing. She loves anything and everything related to reading and writing. It taps into the idea that people relate with people to engage with its audience. In fact, 55% of users consider it the most common platform to discover new products. This video ad by Purple has over 138 million views on Facebook, and for good reason. There’s also no critical dialogue, and on-screen text means this video can also be understood on mute! HelloFresh is a food subscription service that teaches users how to make new and fresh meals every week. Try to make sure your video ads seem as organic and natural as possible. This prevents them from appearing on content labeled “debatable social issues” or “mature”, for example. That’s because they know the process and formula for high-converting video ads. Facebook lead ads look like regular video ads and have the same targeting and creative features. What’s not to love? Top Facebook Video Marketing Strategies To Grow Your Brand! Facebook video carousel ads are great because they offer a lot more creative space within a single ad. This makes it easier for brands to generate leads and avoids the trouble of longer click-through journeys for users. … You have more time to thoroughly explain your message, as well as a more creative medium to illustrate your point. It’s best to make sure that the beginning of your video acts as a hook, captivating your audience. That’s exactly why we made this comprehensive guide with everything you need to know to kickstart your own stellar Facebook video ads campaign. So, inspirational and experience based video storylines are likely to get more video views and engagement. It means customizing your ads so they align with certain marketing objectives and specific target audiences. WizardPins and The Sill: Anticipation. Stories poll stickers, for example, are a great way to directly engage your audience by collecting responses to questions. Regardless of the ad format, these 16 Facebook video ads best practices will optimize your Facebook video ads and increase their effectiveness. Similarly, if you want to drive sales and conversions, conversion rates and signups could be great for tracking performance. Crew website. This increases the ‘ad inventory’, so to speak, available to advertisers willing to produce shorter video ads, which in turn, reduces their CPM. There are two main reasons for this. By showing them how you can help them add value or solve a problem. The problem is, even though your Facebook video ad has a CTA button, your viewers might not be clicking it. Here we’ve compiled a list of some the best Facebook video ads out there. Thumbnails are super important because they form a user’s first impression of your video by making it stand out. Similar to organic videos, Facebook video ads can be up to 240 minutes. Don’t worry. Get access to the, entire archive of pre-shot video templates for Facebook. And what better way to drive up viewership and engagement than by sharing consumers’ #1 favourite type of branded content — videos. Sure, huge companies like Nike can win awards with their creative video spots that cost millions of dollars, but digital marketers and small business owners who really know Facebook video ads are laughing all the way to the bank. The mobile version is even more minimalist and only includes necessary elements. The gorgeous landscapes and adventurous action shots of skiers and runners grab the user’s attention and keep them hooked throughout. And a better user experience means better chances at sales! Strategy #14: Focus on Facebook lead ads. Inspiration based videos like this one work great for B2C products because they catch the user’s attention by showcasing thrilling and aesthetic visuals. These ads are delivered mid-roll for News Feed videos and either pre or mid-roll on platforms like Facebook Watch.
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